Amanda is a digital marketing polymath with broad experience in technical, content, & affiliate marketing. She has built, joined, and advised companies over the last decade based on this expertise.

Currently she’s the VP of Growth for Content Watch Inc and the Founder/ Digital Strategist for W2PY, a digital agency.


VP Growth, Content Watch Inc
Founder, W2PY

Advisor to:



Class Co-Chair for The Citadel Class of 2003


Chief Digital Officer, Journal Multimedia [acq by Gatehouse, renamed Bridgetower Media]
Director of Marketing, NewYorkJobs.com
Director of Marketing, EngineerJobs.com
Founder, Lacuna Group [Digital Marketing Agency]


BA, English from The Citadel, Military College of South Carolina

Professional Certifications

IAB Digital Media Sales
Google AdWords
Google Analytics

Non-Professional Certifications:

Firefighter 1 (NFPA 1001) [CT & PA Certified]
Haz-Mat Awareness [CT & PA Certified]
Haz-Mat Operational [CT & PA Certified]
Emergency Medical Responder [CT & PA Certified]
Swift Water Rescue Tech [Dive Rescue International]
Early Response Teams (ERT) Team Leader [UMVIM]

Random Cocktail Party Fodder

Studied Arabic @ the American University in Cairo (Cairo, Egypt)
Worked a few summers as a Commercial Salmon Fisherman (Bristol Bay, Alaska)
Led a Disaster Response team after Hurricane Katrina (Gulfport and Biloxi, MS)


“Do all the good you can, by all the means you can, in all the ways you can, in all the places you can, at all the times you can, to all the people you can, as long as ever you can.” [United Methodist saying]