Read Customer’s Minds with Ubersuggest
Written by Amanda, Posted in Tools
Whether you’re scraping title ideas, trying to slay a bad case of writer’s block, or just want to make sure you’ve covered every possible topic in a vertical- Ubersuggest.org can be an incredible resource for you, your client, or your business.
People Search for Answers. Provide Them.
1000s of people are searching for answers to questions involving your vertical (or your client’s) every day.
Ubersuggest‘s biggest benefit is that it allows you to be efficient with your time and create content around topics with implicit social proof. The process?
- Search a term related to your niche,
- Ubersuggest propagates what people are actually searching for,
- Research and write answers to exactly the questions people are asking (tying in the product you are promoting or your client’s product)
- …
- Profit?
An Even Broader Application
Another reason to use this tool? Pain points. In an old blog post Smaxor talked about how most very successful verticals and niches revolve around pain points. (I won’t reiterate his post, but suffice to say pain is the most compelling motivation to buy. Ever.)
3 ‘Must Try’ Ubersuggest Search Modifiers
These have uncovered some gems for me in the past.
- need (talk about getting someone in “buy” mode)
- want
- my
So with article topic searching, pain points, and the three modifiers in mind, let’s go digging.
Two Practical Examples for Marketers
Do you see any potential blog titles? Pain points you can address in your ads? Maybe even some awareness of how to add value to your customer?
As DeMarco says in The Millionaire Fastlane (great book btw):
Money isn’t attracted to selfish people. It is attracted to businesses that solve problems. It’s attracted to people who fill needs and add value. Solve needs massively and money massively attracts.
TL;DR Version
If you don’t use Ubersuggest.org to find quality content to write about for your target audience, you’re going to get lapped by everyone that does.
Note: I am not being compensated in any way for pimping Ubersuggest, it’s just a great tool.
Nice article Amanda.
I use and love Ubersuggest, but it is a pain to use if you have a keyword list.
If I have a keyword list I like to use KeywordDonkey.com
Thanks for the recommendation. KeywordDonkey looks fantastic for creating exportable keyword lists. (Especially handy if you are using them for paid advertising- PPC or PPV).
I’d still use Ubersuggest to give me the quick run down on the top most searched queries in 2 or 3 word combinations though. And to discern a pattern about what people are searching for.